The Saint Lucia Tourism Authority is established as a corporate body responsible for marketing and promoting the country as a vacation destination. It educates the public on tourism, implements destination marketing strategies, and supports the industry’s growth and development. The Authority manages visitor services at ports of entry, creates complaint protocols, and oversees tourism accommodation registrations. It has the power to take actions necessary for fulfilling its functions. Governance is handled by a Board of Directors, consisting of seven appointed members, including representatives from hotel and trade associations and an ex officio member from the Ministry of Tourism. Board members must have experience in fields such as law, marketing, business, finance, tourism, and trade to effectively guide the Authority’s work. The Authority ensures effective promotion through suitable marketing strategies while facilitating tourism expansion. It also processes applications for registration and maintains records of registered service providers. Established under Saint Lucia Tourism Authority Act, Chapter 15.32, it operates with a clear mandate for tourism advancement. Ultimately, the Authority plays a crucial role in positioning Saint Lucia as a desirable travel destination.
