In keeping with the Community Tourism Development Act, Chapter 15.43 of the Revised Laws of Saint Lucia, the Community Tourism Agency is established as a corporate body responsible for developing and promoting community tourism. It identifies suitable products and services, manages branding, and creates marketing strategies, including maintaining a dedicated website. The Agency works with government bodies and local councils to improve public facilities and support tourism growth. It also provides training, business development, and capacity-building programmes. Encouraging investment and evaluating proposals are key responsibilities. The Agency monitors compliance with agreements and issues necessary documentation. It prepares financial statements, strategic and operational plans, and maintains accurate records. Additionally, the Agency advises the Minister on tourism matters and performs functions outlined by law. The Agency is governed by a Board consisting of 5 to 7 members appointed by the Minister, selected for their expertise in fields such as law, finance, HR, and tourism. The Chief Executive Officer and the Permanent Secretary of the Ministry serve as non-voting ex officio members. Board appointments are published in the Gazette.
